Your Book Reviews - Just Marketing Tools?

As a person who has toured for several decades,but find trends and patterns among the
I've been reviewed within an inch of my life. And,responses. Our children are wonderful, but they're
it took most of that life to get good at it. We allnot perfect - neither is our writing. Are three out
know that every type of reviewer stalks thisof four using the term "too wordy," "repetitive"
world. There's the "must trigger my specific likesor other such common terms? Sit down and read
and dislikes" type (a review that any farm animalthe whole thing again. Put a magnifying glass to
could write), the former mineral science majorthe criticisms and compare them against your
who has read a lot (I tried that once - listened towork. Read the whole bloomin' book again from
Heifetz for six hours, and still couldn't play likecover to cover. Pencil in the spots where you
that) the angry, rejected writer, the "wants yourecognize the pattern. Let a day go by, do it
to feel good, then buy his $3,000 promotionalagain. If you haven't already, get your book into a
package" reviewer, the "above your standards"distribution company that offers an affordable,
institutional reviewer and many more. They're alluncomplicated and speedy revision process.
threatening to beat up your child on the worldwideReviews were not created for reaction. They
playground while you stand hand-cuffed to thewere created to be useful - either as a means of
flagpole. The reviewing world is correct in sayingenhancing the quality of your book, or as a
that good and bad writing exists, and perhaps wemeans of promoting it - nothing else. Reaction is
have all contributed to both kinds. However, publican utter waste of time, and can only dampen
writing takes courage, and there is no courage inyour love of writing (although, admittedly, it feels
cruelty - therefore no honor.good to make fiction characters out of your
No one who attempts something remarkable hasworst detractors once in a while.)
or ever will escape this. You write within aAbsolutely nothing described in the last paragraph
pantheon of abused greats. Success, then, is theis any fun at all...quite the contrary. However, in
only path to victory over a detractor, and to dodisciplining yourself to go through it, you have
that, you must begin to sift and discard. On oneturned those reviews into professional
side, give a tip of the hat to the sugary "loveconsultations, in addition to their value as
your work" reviews, and dump them in thepromotion blurbs. The review community is not a
nearest trash receptacle (which is not to say theyschool of identical piranhas. Many have ethics,
cannot be used first-just don't buy into them toomany have skill. Find them, use them and be
much.) Say good morning to the venomous, "Iproud of yourself when one of them finds value
shoulda been somebody" reviewers and burn theirin your work. As for the "pretend" reviewers,
diatribes alive. Then, sit down with those whomove them to a greater distance by going higher,
gave your work their best shot, whether theywhere they cannot follow - higher in sales, and
got it or not. You can, at least, acknowledge theirhigher in quality. I doubt if J.K. Rowling gives a
integrity and maturity.hoot that a shrub pruning major at Slob U. doesn't
Like a professor sifting through studentlike Harry Potter, and neither should you.
evaluations, don't belabor the one odd comment,